Newbury Port: Towle Silversmiths, (1930). First edition. Rare copy of a book written and produced expressly for advertising purposes "at the request of Towle Silversmiths." The contents are drawn from Post's famed "Blue Book," ETIQUETTE, to which have been added "several interesting new suggestions about the selection of the bride's most precious possession--her sterling silver" (from the foreword). OCLC records only 3 copies in libraries, none of which are noted as personalized. This particular copy is personalized for "Miss Kathryn Clark" with her name printed at the base of the front cover and includes a "personal" letter from Emily Post. The letter appears to have been typewritten on the outside pages of a half-sheet of Bolton onionskin (folded once to make 4 pages) and is embossed on upper left corner of first page with stylized version of Post's name in blue. We presume the letter itself was printed and that only the date ("March 27, 1931"), salutation ("Dear Miss Clark"), and Clark's full name and Boston address, which appear after the close of the letter, were actually typed. It would appear the letter has been signed by Post though we presume her signature is a printed one. All of which demonstrates the elaborate nature of this particular piece of advertising. 5 x 7.5" stapled wraps printed in black and pink on front cover and throughout. 27 pages, including 2 pages on which to make "A Wedding Gift Record of Sterling." Profusely illustrated with drawings and photographs. Topics include "New Ways of Choosing Sterling," "Your Sterling Pattern Should Express YOU," "The Economy of Solid Silver," etc. Mild wear to covers of book and light crease to letter from folding, otherwise fine.