BRIDAL SILVER AND WEDDING CUSTOMS; Rare advertising booklet, personalized on cover and with personalized letter laid in.
Newbury Port: Towle Silversmiths, (1930). First edition. Rare copy of a book written and produced expressly for advertising purposes "at the request of Towle Silversmiths." The contents are drawn from Post's famed "Blue Book," ETIQUETTE, to which have been added "several interesting new suggestions about the selection of the bride's most precious possession--her sterling silver" (from the foreword). 5 x 7.5" stapled wraps printed in black and pink on front cover and throughout. 27 pages, including 2 pages on which to make "A Wedding Gift Record of Sterling." Profusely illustrated with drawings and photographs. Topics include "New Ways of Choosing Sterling," "Your Sterling Pattern Should Express YOU," "The Economy of Solid Silver," etc. OCLC records only 3 copies in libraries, none of which are noted as personalized. This particular copy with "Miss Kathryn Clark" at the base of the front cover and with TYPEWRITTEN LETTER SIGNED by Post to Clark dated March 27, 1931, laid in. Letter is on half-sheet of Bolton onionskin folded once to make 4 pages; embossed on upper left corner of first page with stylized version of Post's name in blue. While it is likely this is some sort of form letter, it does appear to have been typed vs. printed and Post's signature does appear to be genuine (i.e., not printed -- and this would have been produced prior to the autopen). Mild wear to covers of book and light crease to letter from folding, otherwise fine. An elaborate, well-executed feat of advertisement. THE PROPER WAY TO ADVERTISE ONES WARES?